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Cryptocurrency is a big deal in the world of investing and finance. Coinbase, Bitcoin, and NFTs have all become household names in the modern world. But leveraging knowledge of these platforms and commodities isn’t enough. When it comes to creating a long-term strategy that will yield successful results you should Hire a fractional CMO.
In order to build a successful portfolio that incorporates these digital assets you will need to understand how enterprise and content marketing, social media, and other tertiary technologies impact the very existence of cryptocurrencies in today’s marketplace.
What are cryptocurrencies?
It might be helpful to begin with a brief overview of the crypto landscape itself. Cryptocurrencies are digital commodities that break with the fiat currency model to provide users with a decentralized monetary alternative.
Removing a central bank from the equation gives greater control over purchasing power, financial health, and many other issues. That are squashed when a government owns the means of production and regulates the purchasing power of the monetary supply.
Today, traders utilize platforms like Coinbase, Binance, and Kraken to trade cryptocurrency positions with other investors. These platforms (read a few Kraken or Coinbase reviews in order to gain a better sense of the right space for your personal needs) have transformed the crypto landscape into a quasi-stock exchange, further improving the outlook for crypto’s value.
Coinbase is the industry leader in this space. A Coinbase account is easy to create and you can quickly begin depositing fiat currency (USD, Euro, or GBP, for instance). In order to take positions in new and growing crypto tokens like Ethereum, Bitcoin, Litecoin and thousands of others. Linking a bank account or debit card with the security of a private key is easy, making deposits and withdrawals a breeze.
For centuries, people have been trading goods and services for money and other commodities while governing authorities have worked to regulate these trades and dictate pricing structure. Humans have always found innovative alternatives that provide them with comprehensive control over their assets, purchasing power, and fiscal agency in the free market. Cryptocurrencies—beginning with the Bitcoin proof of concept that launched the crypto market in 2009—are the future of that innovative design.
How does content marketing factor into these digital assets?
There are thousands of cryptocurrency tokens that can be traded on platforms like Coinbase and other cryptocurrency exchanges. Still, many tokens never take off and gain the traction needed to really develop a growing underlying value. Many trade as a fundraiser or show of support for other projects. Also, some developers create a new token only as an exercise in the design and rollout of their own fork with no intention of actually building a long lasting financial product.
Enterprise marketing offers a solution for crypto tokens, and chances are you’ve already seen some of the advertising that Coinbase and individual tokens are rolling out for greater market penetration. Content marketing helps brand owners build a stronger client base—and one of the most important lessons to learn about the crypto market is that coins offer themselves as a legitimate financial instrument for spending as well as a brand just like stock market commodities.
For traders, tracking with the branding and content marketing practices employed by the development team of a new cryptocurrency can help you make the most of your trading strategy and current positions in the market.
Social media and other digital outlets have commanded the collective attention of the entire world, and it’s only fitting that crypto assets would lean on these tools to create lasting value growth. Content marketing is a key metric for traders looking to make great returns in the market.