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Screen printing, also popularly known as silkscreen printing, transfers a design onto a surface, primarily using ink and stencil. Companies often use promotional screen printing to customise premium clothing and merchandise.
According to a report, the global screen printing market, valued at $1.8 billion in 2020, is expected to gain a market value of $5 billion by 2027. As a result, quality promotional products continue to be a part of an organisation’s advertising strategy to help connect with the audiences.
If you are considering screen printing for your next promotional product, here are some questions to get you started with the process.
What Materials Can One Use for Screen Printing?
As the process is also called silkscreen printing, people often get confused that one can use the process only with silk fabrics. That is not the case, though. Screen printing can be used on different materials like:
- Fabrics like cotton, cotton blend, acrylic, polyester
- Paper
- Glass
- Metal
- Wood
- Perspex
Are the Color Options Limited?
With screen printing, you can choose any number of colours as required for your design. In addition, the process uses the layering technique, which ensures every colour maintains its vibrancy and is not overshadowed by another colour.
Remember, though, the more colours you choose, the cost for the print accordingly increases. So a pro-tip will be to play around with primary colours if you are on a tight budget.
What Types of Designs are Supported?
You can have your company’s logo, tagline, image or any design of your choice screen-printed on the promotional product. You can get complete design freedom with this process.
Some screen printing vendors also offer graphic design services. You can have your design made and printed from a single vendor.
Is the Print Durable?
Unlike other processes, screen printing can push the ink onto the material, providing heavy coverage and a durable design. In addition, one can use different types of protectants to safeguard the print from water, UV rays and other chemicals.
For the print to last longer, the product will have to be cared for. For example, if it is a t-shirt, it needs to be washed with a gentle cycle.
Is Promotional Screen Printing Cost-Effective?
If your design uses multiple colours and you order a few units, the cost may be higher. However, if you are ordering at a high volume, the price per unit significantly reduces.
This is because the process requires the initial effort of design and stencil creation. But once the stencil is ready, you can expect exceptional quality products at high speed. If you want your logo printed on t-shirts for your entire organization, screen printing would be a cost-effective option to consider.
Screen printing can help produce quality prints for your promotional products. You can customize the design in various ways according to the event you are hosting. You can choose from different products like clothing, towels, blankets, bags, and caps. When deciding on the vendor for your promotional screen printing, enquire if they offer wholesale services. Ordering in bulk could reduce the per-unit cost and also help you secure an additional discount.