Content Attributes
Sometimes companies or businesses ask themselves this question. Which in the end do not decide if it is preferable to hire an SEO agency in New York? So, in this article I am going to tell you that it is the most convenient for each type of company or business is recommended.
There are techniques that we SEOs don’t know what really works. As the campaign takes place and the evolution of the changes are reflected.
The only thing we must rescue are necessary actions and requirements that we must take into account when hiring an SEO agency in NYC.
Then…
Should I hire an SEO agency?
If the agency meets any of the following requirements, you should hire an SEO company by asking these questions:
- I want to grow my business on Google. How do I start getting positioning?
- I currently don’t know how my website is contributing to my business. Do I need to restructure or make a new website?
- You want to be found in a market area of my sector. What should I do?
- I want more people to call me than my competitors. Where can I start?
- I want more leads, what should I do?
- You want more sales, How long will it take me?
- I want to differentiate myself from my competitors, Who invests in SEO?
- I want to secure the future of my company, How can I start with a long-term SEO strategy?
- You want to outperform my competitors in search results. What is the content plan?
What does an SEO agency do?
As a relatively new field that continues to gain prominence, many entrepreneurs are curious to know what, precisely, is what an SEO agency does. You may have wondered why everyone in the world of digital marketing doesn’t stop talking about SEO, as a remarkable percentage of professionals have already recognized it as a necessity. Many professionals are intrigued, they do not know very well what an SEO agency is and what kind of services are offered. So, what does an SEO agency do?
If you’ve heard references about SEO like “getting to the first page of Google search, you’re not wrong. However, there are much more related terms.
What an SEO agency does is work on an organic strategy to increase the visibility of your website from search engines. Through an analysis and research of keywords suitable for your business and maximize the possibility that they can visualize it from the first places of Google, increasing your location between local level and the search rankings that inevitably arise.
Are all SEO companies reliable?
Not exactly. Like most good things, many nasty people seek to exploit this trend to make a quick buck. There are reputable SEO agencies with a vast knowledge of the digital marketing landscape, and then they are in others.
As an SEO specialist, for example, I put my point of view and the years of experience that I have been positioning brands, products and services. And the way I relate to my customers and partners is data and goals. On the other hand, no SEO does cheap tricks that may seem to improve your search rankings in the short term, but, from a ‘big picture’ perspective, they will inevitably end up sabotaging your future.
Analyzing hundreds of categories of information to ensure accuracy, quality and completeness. Understanding all the little details that contribute to elevating your online presence to make it a reality.
Making adjustments based on real factors to generate meaningful results. Some guiding priorities incorporated into our analysis and action include
- The security and protection of your website.
- Quality of the website.
- Quality of the content of the website.
- The type of code of the website.
- Schema markup analysis (data structure).
- Security protocol verification.
- How mobile-optimized your current website is.
- The speed at which pages on your site load.
- Image optimization.
- Social signals and backlink quality
How do I find the best SEO agency to meet my business needs?
Good question, first. A good SEO strategy is long-term, so you need to be sure of who you’re choosing. Remember those black hat techniques I mentioned at the top of this article? You’re going to want to avoid that.
Not all SEO or content marketing agencies deliver on their promises of more traffic, better rankings (Note: rankings are not the real measure of success), and more leads. Avoid any SEO agency that promises something like the following:
- Night ratings
- Double traffic
- Immediate leads
- Search Engine Presentations
- X number of backlinks
- Any type of ROI projections
If you want promises like that, you can find them, but you’ll regret them later when the results aren’t what you signed up for.
Black Hat SEO Signals
A red flag should go up every time an SEO expert makes certain claims or promises about the results in x amount of time. SEOs that give our industry a bad name are famous for what we call “beat and burn” practices, which often involve game rankings by:
- Buy a ton of links from random, shabby websites
- Using a computer program to generate hundreds of pages of junk
- Use duplicate or scraped content
- Submit fake press releases to send spam
I’m not saying these things don’t work, because in some cases they do. The problem is that they are playing cat locked up, as Google slowly shuts them down, one by one. If you haven’t used Black Hat SEO techniques on your website, don’t (I don’t recommend it). But if you already have it using it and if it has worked for you, then I recommend that you work with a reliable SEO agency that can help clean up your internal website. Don’t risk the possibility of being sanctioned by Google.
A word of advice: Don’t make any deals with anyone who insists on retaining the copyright of any and all metadata you create, edit, or analyze for you. If they retain or have this right assigned to them, they can legally prohibit you from using it, or remove your site altogether if you decide to leave them for another company.
What should we ask before hiring an SEO agency?
Before hiring someone, be sure to check out the SEO company’s reviews. If many people have had problems with a provider, something is happening. Ask in advance for examples of reviews and case studies that prove success. You should also ask the following questions:
- What’s in my current contract? Re-read the contract. What’s included? When does it end?
- What is the process if I cancel? Sometimes you won’t have access to your website or be tied to a contract you didn’t know had an end date.
- How will we communicate and how often? Set expectations ahead of time, otherwise you’re setting yourself up for disappointment.
- Do I have full access to my site and Analytics/AdWords accounts? It’s helpful to know who has access to FTP, CMS, Analytics, and AdWords.
Will I be the owner of my website? Many SEO agencies have website ownership clauses built into their contracts. For example, some will build “free websites“, but if you leave the contract early, you will lose all your rights (we, of course, do not do this. When you buy a website from us, it’s yours from day one).
Do you provide guarantees? A good SEO company doesn’t. Because of all the moving parts and because every website is different, it is impossible to guarantee results. If you talk to a company that does, you need to walk away as quickly as possible!
Have you done work like this for companies similar to mine? This is crucial. Different industries have different SEO nuances and requirements, which means you need to find an SEO provider who knows your specific industry back and forth.
What contracts and options are available? How do I determine the right budget? It depends on your starting point, goals, competitive landscape and internal capabilities. There is no one-size-fits-all measure: there are no solutions for cookie cutters, at least not from the best companies.
What are all your fees and payment options? Make sure you know all aspects of how you’re going to pay for SEO costs.
Otherwise, you may have work withheld because you “didn’t pay.”
Work with an SEO agency to grow your business
So, if you’re trying to choose the best SEO agency (or a local in-house SEO staff), you need to ask yourself: how do I want to appear on the web? I want people to think of my company as a good reputation, to be recommended. Or I want my site to be a reflection of my business.
If you are interested in the latter, contact an agency of choice or a trusted specialist so that you can get good organic results.